Marketing

Icon Sports Management develops successful branding programs for its corporate customers. Some of these programs have been established with existing golf marketers. Other times, we work with companies not currently involved in golf and create programs to further advance their marketing objectives. In either case, we have the expertise and experience necessary to ensure that companies receive an optimal return on their investment while delivering a clear corporate message.

Marketing programs may take a variety of forms so we assist our corporate customers in determining the strategy to best fit their needs. While one company may value signage and television exposure, another may place a greater value on customer entertainment. In regard to signage, placing your name or logo on a golfer’s clothing or golf bag provides your company with an effective platform to further develop its brand and generate new business. More than 10 million spectators attend PGA Tour events each year (source: PGA Tour) and weekly telecasts of major events draw upwards of eight million viewers. These golf enthusiasts have the highest percentage of disposable income of any major sport fan base. In short, sponsoring a professional golfer in this manner ensures that you will be exposed to an attractive demographic.

Utilizing professional golfers for your company’s hospitality and entertainment needs is also an effective way to activate a sponsorship. Companies gain immeasurable value by providing their customers with this firsthand exposure to touring professionals. This is truly an effective strategy that also establishes the golfer as a brand ambassador for your company and its products or services.

Whatever your needs, objectives or budget, Icon will guide you through every step of developing a sound, effective marketing strategy. Our goal, like yours, is to introduce prospective customers to your brand in new and creative ways. Please contact us to discuss to how we can assist you.